AMAZON FINE ART
Add to Wishlist
NOV. 7 - NOV. 28 , 2014
Amazon Fine Art
$9,200 Damien Hirst Woodcut, 2014
Archival pigment print
40 x 80 inches
Gagosian Gallery Online is pleased to present "Add to Wishlist." This exhibition is the artist's first with Gagosian Gallery Online.
Online B2C (business-to-consumer) shopping totals well over $600 billion per year in the USA, and that figure continues to rise. "Add to Wishlist" is artist Amazon Fine Art’s most recent exhibition exploring the contemporary art market’s relationship to consumerism and, in turn, capitalism’s relationship to the internet. The large format digital prints showcase work by famous artists that is currently for sale on e-commerce giant Amazon.com’s digital marketplace, but in a nondescript domestic setting provided by the website in order for the discerning patron of the arts to “try-before-they-buy.” The result is a metacommentary on the homogenization of artwork away from the modernist ideal of the ineffable masterpiece towards the banality of mass produced goods of American domestic life.